Marketing with Meaning - Innovate New Albany

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Marketing with Meaning

July 18, 2018 @ 9:30 am - 12:00 pm

| TIGER Workshop

5216 Forest Drive
New Albany, OH 43054 United States

Everyone knows the importance of effective communication. However, unraveling the complexity of marketing and messaging can monopolize your time and bankrupt your budget. In this workshop, Jim Johnson, noted creative director and educator, will help you communicate the heart and soul of what you do to those who care. He’ll take you through the principles of purchase psychology, purpose-driven marketing, and storytelling. You’ll learn messaging techniques that will help you effectively communicate your story, market your products, and efficiently build your business. If you’re unsure about what to say or feel your messaging is not focused or inspiring, you’ll benefit from this session.

Jim Johnson, Creative Marketing Consultant.
Over the past 20+ years, Jim has successfully guided, led, and taught cross-functional teams how to synthesize information into impactful and persuasive marketing communication. Based on his experience as a creative director at major advertising agencies in New York, Frankfurt, and Columbus, he’s developed and taught communication and marketing courses for CCAD, WVU, and Western Michigan University. His work has garnered multiple creative and brand building awards around the world. In addition to his teaching, he consults for a wide range of companies including, a biotech startup, art publisher, and a specialty foods manufacturer.

Connect with Jim Johnson on Twitter:


FREE. Includes coffee & snacks.

Event Details:
9:30 – Networking & coffee
10:00 – Workshop begins
11:00 – 5 minute break
12:00 – Workshop ends; networking resumes


A special thanks to our sponsor, MMELO Boutique Confections.





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  • By registering for & participating in this event, I am consenting to the recording of my image and/or voice. I am also authorizing Innovate New Albany to use photographs, video, and audio recordings containing my image and/or voice in any medium for any purpose.


July 18, 2018
9:30 am - 12:00 pm
Event Category:


The Estate at New Albany
5216 Forest Drive
New Albany, OH 43054 United States
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Expert Office Hours

Your Questions • Our Experts
Private Appointments

9:00 am – 12:00 pm


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Why New Albany?

As a community created by innovators for innovators, New Albany offers a robust ecosystem that leverages entrepreneurship, business connectivity, public-private partnerships and quality of life to inspire creativity and accelerate commerce.

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