Modeling & Predictive Analytics: Making the Most of Your Data
Modeling & Predictive Analytics: Making the Most of Your Data
This talk outlines how businesses big and small can use existing data to understand and prioritize customer needs. This will detail how search algorithms process consumer search information, how customer relationship management software stores and interprets data, and how that data can be modeled and analyzed to understand customer behavior. Ultimately, that data can be used to predict outcomes, refine marketing strategies, and cultivate meaningful customer relationships. Bill Balderaz is the president and founder of
Read More