How you talk about your business in your core messaging is foundational for marketing your brand. This workshop will walk through creating a boilerplate for your business. This messaging is the catalyst for creating marketing materials that will land customers, go to your website, and get press coverage. Learn how to create a boilerplate that shows what you do, why it matters, and how it’s different from others. In this session, we will use cross-industry
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Many organizations define sustainable success with metrics. However, sustainable success goes beyond the metrics. Metrics only represent results and this discussion will explore what it means to remain relevant and evolve, utilizing our Sustainable Success Value Continuum TM framework. Anthony McIntosh, President & Founder of SSE Advisors, has more than 25 years of experience in business leadership and strategy. He founded SSE Advisors on the premise of helping organizations, of all sizes and industries, build
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Attendees will learn about behavioral finance concepts, the biases affecting participants in the financial markets - including cryptocurrencies - and how those factors help explain certain price movements in those markets. Attendees will also learn how to better recognize their own mental mistakes and biases as well as those of others to improve investment decision making. Craig Fullen has had a dual career as a corporate business attorney and a financial markets analyst / investment
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THIS EVENT IS SOLD OUT. Note:  The location of this event is The Estate at New Albany Reporters and broadcast producers are always on the lookout for great stories about local businesses. How can you get them to pay attention to yours? Attendees will have an unprecedented opportunity to ask this question directly to local media professionals including magazines, newspapers, television, radio and influencers. Meet our Panelists and Emcee and see why you don't want
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Are real human relationships an outdated, old-fashioned idea in today’s technology-driven marketing world? Join us to learn how human connections are more important than ever—and get the recipe for building and nurturing them with a consistent, predictable business process. Speaker: Bill Troy, Chief Executive Officer, Civilis Marketing Bill Troy is an Inc. 500 CEO and a natural-born contrarian who has helped global brands like Sony, Disney and Nestle see the world from a different perspective for
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From basic principles of contract drafting to recurring litigation issues, attendees will learn the "do's & don'ts" of contracts for early phase businesses. These skills will enable attendees to wisely contract to protect their businesses and avoid future litigation resulting from the most common contract pitfalls. Speaker: David Shouvlin, Commercial Litigation Attorney, Porter Wright An experienced litigator, David Shouvlin has practiced law for over 35 years. He uses this experience to present new business owners and early
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The process of Learning (education, training and simulation) has been ripe for disruption for quite some time now. The current approach used in western society was designed for a purpose that no longer exists and, as a result, large segments of our population have been unable to realize their full potential. Alternative approaches to learning have been designed and implemented with varying degrees of success, but we have yet to see the mass adoption of
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Nonprofit board service can be inspiring, but if not matched or structured well, can be frustrating. Kerri Mollard will discuss how to identify a nonprofit board to serve on, and what to look for to determine the best fit and use of your skills. Speaker: Kerri Mollard, CEO, Mollard Consulting Kerri holds a Master's Degree from Indiana University as well as a Bachelor's Degree from The Ohio State University. She has spent the last 22 years working
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Being an entrepreneur means being a leader. It also frequently means that you are alone in your own organization. No one else has the same questions, issues, or challenges. So where can an entrepreneur turn for ideas and advice? Fellow business owners! Join us for a panel discussion by multiple business owners who have tapped into the Power of Peers to improve the success of their business and personal lives. Learn what the most successful
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Are you a startup or BigCO looking to launch a new product? "Zero to MVP" is an approach to ideate, prototype, validate, and launch customer-driven products and services. The goal for this session is to generate an understanding of prototyping and customer feedback to create a true "minimum viable product" to launch. Anyone from a startup to a BigCO can use the approaches to cut risk when developing new products. Speaker: Eric Fulkert, Founder, Pay
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As businesses succeed, many will rapidly grow both their customers and employee teams. This rapid growth can quickly lead to an overwhelming amount of data -- data which needs to be organized and protected. Today, protecting employee and customer data is a fundamental part of managing any successful business. Understanding your full responsibility under cybersecurity regulations and laws is no longer optional, and must be treated as a priority. In this TIGER Talk, Christina Hultsch
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Does your business need to transform to thrive and achieve its full potential? Wondering how  to help your team adapt and create a better and longer lasting business? Are you and your peers getting lost in all the innovation hype? In this interactive talk, Dan will bring to life stories and lessons of innovation leadership from his own experiences and from a variety of companies that have made history through innovation. Learn a new perspective
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In today’s highly technological world, it has become increasingly important to be aware of the technology trends emerging each and every year. It is especially important to know these trends to ensure success for your company or organization, but you first must know what’s valuable and lasting. That’s where our speaker comes in! Back by request in 2019, Buckeye Interactive will share the latest software and hardware technology and design trends. After returning from the
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In one day, Joe Heskett went from being one of the top-ranked athletes on Earth to a hospital bed in Columbus, Ohio. Despite being given only a 2% chance to live, Joe survived his episode with sudden cardiac arrest. However, Joe's story of survival is just a part of his awe-inspiring journey. Joe will share his experiences and perspectives on how leadership is an unbiased concept, a chameleon of sorts, while effective leadership is a
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This talk outlines how businesses big and small can use existing data to understand and prioritize customer needs. This will detail how search algorithms process consumer search information, how customer relationship management software stores and interprets data, and how that data can be modeled and analyzed to understand customer behavior. Ultimately, that data can be used to predict outcomes, refine marketing strategies, and cultivate meaningful customer relationships. Bill Balderaz is the president and founder of
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How do you find the right words to use so you will be truly heard in a crowded business culture? After all, our workplaces are noisy operations with lots of competition for limited time, attention, and energy! In this talk, Kay Coughlin teaches a simple technique anyone can use, any time you need to deliver a message that must stick. This is the ONE technique you need to know to deliver the right message to
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