Amid constantly rising customer expectations, companies must develop a Customer Experience Strategy that is Enabled by Innovation and Informed by Analytics to stay competitive in today’s customer experience industry. Our speaker, Dave Cherry, will share 3 simple equations that are critical to success in the customer experience industry and show how to apply these equations to fuel growth in market share, revenue, and profits. Dave Cherry, principal of Cherry Advisory, LLC, brings over 20 years
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Titanic Syndrome -- a corporate disease in which organizations facing disruption create their own downfall through arrogance, excessive attachment to the past success, or an inability to recognize the new and emerging reality -- has killed many companies. How many companies are dying, exactly? Well, consider this: in 1955, the original Fortune 500 list featured the 500 (duh!) best companies in the world. Today, only 60 of them are still in business. That's a sinking
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This TIGER Talk is based Dr. Gleb Tsipursky's new book, "Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters." Do you want to avoid business disasters -- minor mishaps or major calamities -- that threaten can bankruptcy and bring down promising careers? Behavioral Economics and Cognitive Neuroscience studies reveal that dangerous judgment errors called "cognitive biases" trigger the poor decisions at the root of countless business disasters caused
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Emerging entrepreneurs mistakenly think they need to grow fast and at all costs. What they don’t realize is “pedal to the metal” growth can be detrimental to the business, and instead they should strive to achieve the right rate of growth. There is a rational, mathematical model around how much your business should grow based on what it needs. To calculate that model, you need to set realistic and intentional goals of how to live
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This event is POSTPONED. We intend to announce a future date soon. The current business environment demands that organizations protect themselves from external and internal information security threats. Data breaches such as the Equifax and Capital One security incidents show how third-party technological providers can expose companies to information security risks that could lead to financial and reputational losses. For startups that provide technological solutions, it is essential that they take into consideration information security
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This event has been rescheduled to July 31st, 2020. Whether we use Excel, Google Sheets, PowerPoint, Google Data Studio, Tableau, R, some other platform, or (most likely) some combination of platforms, at the end of the day, in business, a core mechanism we use for communicating with our stakeholders is data visualization. The difference between an excellent visualization and a mediocre one can easily be the difference between whether a stakeholder understands and acts upon
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Please register by 5:00 pm, Thu Apr. 9. We'll send you a link to tune-in to the livestream.  Introduction to Google Office Suite of online tools that great for collaboration. Learn how to use Docs to create, edit, share and work with others from your home office. Explore how to create spreadsheets and charts in just a few minutes. And tie it all together in a Presentation. Plus learn about Jamboard, a virtual whiteboard for
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Please register by 5:00 pm, Thu Apr. 16. We'll send you a link to tune-in to the livestream.  We can either passively sit and wait for the sky to fall or we can control our "controllables" and choose a different course. How we react is one of the things we can actually control! How are you choosing to show up and react? Join us for this FREE Webinar to learn how to Control Your Controllables
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Register by 6 pm, Tue Apr. 21. At about 7 pm, we'll email you a link to access the Livestream.  In the wake of the COVID-19 crisis, your efforts to grow your brand and your business may be shifting. If they haven't, you may want to consider looking into how you can modify your approach to your brand, segmentation, and marketing. In this virtual TIGER Talk, Randy Gerber will discuss proven ways to put together
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Register by 6 pm, Wed Apr. 22. At 7 pm, we'll email you a link, giving you access to the Livestream the next day.  We are excited to provide a practical intro to Zoom Video Conferencing.  Join us for this virtual event, presented through Zoom, to help you use Zoom for business success! Experienced tech guru Marshall Magee will demonstrate all of Zoom's basic features - and share many best practices for running professional quality
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Register by 6 pm, Thu Apr. 23. At about 7 pm, we'll email you a link to access the Livestream.  Join Jon Keel for this TIGER Talk designed to help founders and other business leaders maximize the impact of their investments in marketing of all types. Many businesses are missing the mark with the messaging they use on their websites, in their emails, their brochures, their one-liners…almost all the communication they use in their businesses.
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