We check our phones 150 times a day. We consult our phones on purchases we're about to make, to get ideas in the middle of a task, to take immediate action and to find relevant information quickly. Google calls these sessions micro-moments. They are critical touch-points within today's customer journey. But how do you win in the micro-moment? Without a clear mobile strategy, you will always lose business to more mobile-savvy competitors and since mobile-device
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