Events for September 27, 2019 › TIGER Talk › – Innovate New Albany
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Know Thine Customer: How to build personas that help you reach your ideal buyer

Innovate New Albany 8000 Walton Parkway Suite 200, New Albany

In this TIGER Talk, we will explore ways to build customer personas that allow you to reach them at the right time with the right messaging. Heather Harmon, Director of Marketing & Community Outreach for Rev1 Ventures, works daily to advise startups on a marketing strategy that can boost their bottom line. Be prepared dive into the world of your customers and walk in their shoes. What you’ll learn: • How to research your customers
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