Past Events from June 29, 2018 – October 26, 2018 – Innovate New Albany
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TIGER Events

Employment Law for Early Stage Entrepreneurs: 12 Landmines & Easy Ways to Avoid Them

The Estate at New Albany 5216 Forest Drive, New Albany, OH, United States

In this fast-paced and interactive talk, Employment Attorney Mindi Wells will share many of the landmines she sees employers face and provide practical tips so you can avoid costly mistakes. Topics will include: paying overtime appropriately I-9 forms and government audits internships independent contractor classifications employee handbooks sexual harassment complaints Mindi Wells is Founder and Managing Attorney of Wells Law. An attorney for nearly two decades, Mindi comes from a family of small business owners
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Stuck in an Elevator with Singing Flight Attendants

The Estate at New Albany 5216 Forest Drive, New Albany, OH, United States

A light, humorous, yet informative look at elevator speeches, 30-second personal commercials, and why your networking message is critical. Jeffrey Pollock will challenge the status quo by taking a stand against the prevailing wisdom behind “Elevator Speeches” and 30-second personal commercials. He will spotlight themes like niche marketing, differentiation, and positioning. To inspire those in attendance, he will reveal a closely-guarded method for creating a personalized message that has networking impact. Filled with anecdotes, human-interest stories,
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Marketing with Meaning

The Estate at New Albany 5216 Forest Drive, New Albany, OH, United States

Everyone knows the importance of effective communication. However, unraveling the complexity of marketing and messaging can monopolize your time and bankrupt your budget. In this workshop, Jim Johnson, noted creative director and educator, will help you communicate the heart and soul of what you do to those who care. He’ll take you through the principles of purchase psychology, purpose-driven marketing, and storytelling. You'll learn messaging techniques that will help you effectively communicate your story, market
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Cracking The Small Business Loans Code

The Estate at New Albany 5216 Forest Drive, New Albany, OH, United States

Typically, it's better if the money you need to run your business can be generated from operating cash flow. But, unfortunately, that’s not always possible. When you need business financing do you know which type will best position you to succeed? Jerome Jones will help entrepreneurs and those considering launching a business get some answers to this key question. As part of that process, Jerome will also help you find answers to the following questions:
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Google AdWords: A simple, conversion-increasing tool to build your business

The Estate at New Albany 5216 Forest Drive, New Albany, OH, United States

The buyer's journey used to be a straightforward, linear path that consumers took on their way to becoming your customers. In today's world, this journey is no longer linear and we need to become skilled at employing new tools to reach prospective customers during different stages of the buyer's journey. AdWords is one of those tools designed to help us reach our audience at a strategic point in the buyer's journey when members are ready
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Expert Office Hours: August 3, 2018

The Estate at New Albany 5216 Forest Drive, New Albany, OH, United States

Need business advice? Meet the experts. When it comes to bootstrapping your startup, we know there are always more questions than answers. Innovate New Albany is home to 30 small businesses with entrepreneurs and leaders who share their business expertise at no cost during our monthly Expert Office Hours. Am I missing any necessary business documentation? How can I make a (quality) company website on a budget? What is the best way to spend my
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Marketing Message Workshop

Innovate New Albany 8000 Walton Parkway Suite 200, New Albany, OH, United States

How you talk about your business in your core messaging is foundational for marketing your brand. This workshop will walk through creating a boilerplate for your business. This messaging is the catalyst for creating marketing materials that will land customers, go to your website, and get press coverage. Learn how to create a boilerplate that shows what you do, why it matters, and how it’s different from others. In this session, we will use cross-industry
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Sell more. Sell more easily.

Innovate New Albany 8000 Walton Parkway Suite 200, New Albany, OH, United States

Do you or sales reps stay in control of their sales calls? Does your sales team bring you closed deals...or excuses? Are you tired of "Think It Overs"? Owners, CEO's, Presidents and Sales Leaders: If these questions are causing you concern, join Sandler Training 's Tom Thon for a workshop on how to gain the upper hand in a sales call, avoid accepting the "Think It Over" and understand why Prospects go into hiding --
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Sustainable Success: Remaining Relevant and Evolving

Innovate New Albany 8000 Walton Parkway Suite 200, New Albany, OH, United States

Many organizations define sustainable success with metrics. However, sustainable success goes beyond the metrics. Metrics only represent results and this discussion will explore what it means to remain relevant and evolve, utilizing our Sustainable Success Value Continuum TM framework. Anthony McIntosh, President & Founder of SSE Advisors, has more than 25 years of experience in business leadership and strategy. He founded SSE Advisors on the premise of helping organizations, of all sizes and industries, build
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Crypto Mania: Behavioral Finance Forces Driving Cryptocurrencies and Financial Markets

Innovate New Albany 8000 Walton Parkway Suite 200, New Albany, OH, United States

Attendees will learn about behavioral finance concepts, the biases affecting participants in the financial markets - including cryptocurrencies - and how those factors help explain certain price movements in those markets. Attendees will also learn how to better recognize their own mental mistakes and biases as well as those of others to improve investment decision making. Craig Fullen has had a dual career as a corporate business attorney and a financial markets analyst / investment
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How To Get Discovered By The Media

The Estate at New Albany 5216 Forest Drive, New Albany, OH, United States

THIS EVENT IS SOLD OUT. Note:  The location of this event is The Estate at New Albany Reporters and broadcast producers are always on the lookout for great stories about local businesses. How can you get them to pay attention to yours? Attendees will have an unprecedented opportunity to ask this question directly to local media professionals including magazines, newspapers, television, radio and influencers. Meet our Panelists and Emcee and see why you don't want
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The Recipe for Building Real, Authentic Business Relationships–Even in Today’s Digital World

Innovate New Albany 8000 Walton Parkway Suite 200, New Albany, OH, United States

Are real human relationships an outdated, old-fashioned idea in today’s technology-driven marketing world? Join us to learn how human connections are more important than ever—and get the recipe for building and nurturing them with a consistent, predictable business process. Speaker: Bill Troy, Chief Executive Officer, Civilis Marketing Bill Troy is an Inc. 500 CEO and a natural-born contrarian who has helped global brands like Sony, Disney and Nestle see the world from a different perspective for
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How to Create a Blog that Makes Money

Innovate New Albany 8000 Walton Parkway Suite 200, New Albany, OH, United States

The blog is much more than a simple journal kept online. It can be used to engage readers or customers. It can extend the reach of your marketing efforts and create content with more staying power than a social media post. It can be long and in-depth or short and sweet, a full essay or a quick photo caption. In this TIGER Workshop, accomplished blogger Nick Dekker will present strategies for creating and maintaining blogs,
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Contract Terms & Language: making sense of it all

Innovate New Albany 8000 Walton Parkway Suite 200, New Albany, OH, United States

From basic principles of contract drafting to recurring litigation issues, attendees will learn the "do's & don'ts" of contracts for early phase businesses. These skills will enable attendees to wisely contract to protect their businesses and avoid future litigation resulting from the most common contract pitfalls. Speaker: David Shouvlin, Commercial Litigation Attorney, Porter Wright An experienced litigator, David Shouvlin has practiced law for over 35 years. He uses this experience to present new business owners and early
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Virtual Reality: how it can dramatically improve learning

Innovate New Albany 8000 Walton Parkway Suite 200, New Albany, OH, United States

The process of Learning (education, training and simulation) has been ripe for disruption for quite some time now. The current approach used in western society was designed for a purpose that no longer exists and, as a result, large segments of our population have been unable to realize their full potential. Alternative approaches to learning have been designed and implemented with varying degrees of success, but we have yet to see the mass adoption of
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Do’s and Don’ts of Joining a Nonprofit Board

Innovate New Albany 8000 Walton Parkway Suite 200, New Albany, OH, United States

Nonprofit board service can be inspiring, but if not matched or structured well, can be frustrating. Kerri Mollard will discuss how to identify a nonprofit board to serve on, and what to look for to determine the best fit and use of your skills. Speaker: Kerri Mollard, CEO, Mollard Consulting Kerri holds a Master's Degree from Indiana University as well as a Bachelor's Degree from The Ohio State University. She has spent the last 22 years working
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Expert Office Hours

Your Questions • Our Experts
Private Appointments

9:00 am – 12:00 pm

2024

Fri Aug 16 Fri Oct 25 Fri Dec 13
Thu Sept 19 Thu Nov 14



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