A light, humorous, yet informative look at elevator speeches, 30-second personal commercials, and why your networking message is critical. Jeffrey Pollock will challenge the status quo by taking a stand against the prevailing wisdom behind “Elevator Speeches” and 30-second personal commercials. He will spotlight themes like niche marketing, differentiation, and positioning. To inspire those in attendance, he will reveal a closely-guarded method for creating a personalized message that has networking impact. Filled with anecdotes, human-interest stories,
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Typically, it's better if the money you need to run your business can be generated from operating cash flow. But, unfortunately, that’s not always possible. When you need business financing do you know which type will best position you to succeed? Jerome Jones will help entrepreneurs and those considering launching a business get some answers to this key question. As part of that process, Jerome will also help you find answers to the following questions:
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How you talk about your business in your core messaging is foundational for marketing your brand. This workshop will walk through creating a boilerplate for your business. This messaging is the catalyst for creating marketing materials that will land customers, go to your website, and get press coverage. Learn how to create a boilerplate that shows what you do, why it matters, and how it’s different from others. In this session, we will use cross-industry
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Many organizations define sustainable success with metrics. However, sustainable success goes beyond the metrics. Metrics only represent results and this discussion will explore what it means to remain relevant and evolve, utilizing our Sustainable Success Value Continuum TM framework. Anthony McIntosh, President & Founder of SSE Advisors, has more than 25 years of experience in business leadership and strategy. He founded SSE Advisors on the premise of helping organizations, of all sizes and industries, build
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Attendees will learn about behavioral finance concepts, the biases affecting participants in the financial markets - including cryptocurrencies - and how those factors help explain certain price movements in those markets. Attendees will also learn how to better recognize their own mental mistakes and biases as well as those of others to improve investment decision making. Craig Fullen has had a dual career as a corporate business attorney and a financial markets analyst / investment
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THIS EVENT IS SOLD OUT. Note:  The location of this event is The Estate at New Albany Reporters and broadcast producers are always on the lookout for great stories about local businesses. How can you get them to pay attention to yours? Attendees will have an unprecedented opportunity to ask this question directly to local media professionals including magazines, newspapers, television, radio and influencers. Meet our Panelists and Emcee and see why you don't want
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Are real human relationships an outdated, old-fashioned idea in today’s technology-driven marketing world? Join us to learn how human connections are more important than ever—and get the recipe for building and nurturing them with a consistent, predictable business process. Speaker: Bill Troy, Chief Executive Officer, Civilis Marketing Bill Troy is an Inc. 500 CEO and a natural-born contrarian who has helped global brands like Sony, Disney and Nestle see the world from a different perspective for
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From basic principles of contract drafting to recurring litigation issues, attendees will learn the "do's & don'ts" of contracts for early phase businesses. These skills will enable attendees to wisely contract to protect their businesses and avoid future litigation resulting from the most common contract pitfalls. Speaker: David Shouvlin, Commercial Litigation Attorney, Porter Wright An experienced litigator, David Shouvlin has practiced law for over 35 years. He uses this experience to present new business owners and early
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The process of Learning (education, training and simulation) has been ripe for disruption for quite some time now. The current approach used in western society was designed for a purpose that no longer exists and, as a result, large segments of our population have been unable to realize their full potential. Alternative approaches to learning have been designed and implemented with varying degrees of success, but we have yet to see the mass adoption of
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Nonprofit board service can be inspiring, but if not matched or structured well, can be frustrating. Kerri Mollard will discuss how to identify a nonprofit board to serve on, and what to look for to determine the best fit and use of your skills. Speaker: Kerri Mollard, CEO, Mollard Consulting Kerri holds a Master's Degree from Indiana University as well as a Bachelor's Degree from The Ohio State University. She has spent the last 22 years working
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