Hello there! Want to be an entrepreneur? Or a success at launching new products? Join Eric Wagner of The Ohio State University Center for Design and Manufacturing Excellence (CDME) for his talk on how to bring new products to market, utilizing the many resources and tools available in the Central Ohio Region. In this talk, you will learn about: - Effective use of the the Lean Business Model Canvas and customer discovery models. These models
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Exporting is more than putting boxes on boats and sending them to far away countries. It is about reaching the 95% of the world’s population and nearly 70% of purchasing power that lies outside America’s borders. Is your business ready to reach these customers and expand your sales? This event is designed to introduce you to the basics of exporting and encourage you to start exploring potential international business opportunities. Come and discover what it
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Any business owner who provides services to clients can leverage strategic alliances to maximize client experience and create a 4X value for his/her company's own bottom line. This can be achieved in just a four year period. This approach is aimed to dispel the old ways of getting referrals. You will walk into a new world of building meaningful relationships that will transform the client experience in a collaborative fashion. You will learn how to:
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Do you want to attract more clients, influence decisions, and create more engaged teams and communities? The hidden secret to success lies within the data you are collecting and using. In this high-energy, motivational session, Sheri Chaney Jones will explain the importance of developing a high-performance culture based on key metrics to attain greater overall efficiency and impact in your business. Participants will learn the common behaviors (and required mindset shifts) consistently used among high-achieving
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Come to this session ready to roll-up your sleeves and ask the hard questions. Bob Wiggins, Senior Vice President Venture Acceleration, Information Technologies, and Mike McCann, Vice President, Corporate Partnerships, will walk-through the process to rapidly validate, revise, or disprove your assumptions about target customers and markets. Join us to break it all down into strategic and actionable learning experiences with a focus on reducing the risk for your startup. Bob and Mike will help
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In this fast-paced and interactive talk, Employment Attorney Mindi Wells will share many of the landmines she sees employers face and provide practical tips so you can avoid costly mistakes. Topics will include: paying overtime appropriately I-9 forms and government audits internships independent contractor classifications employee handbooks sexual harassment complaints Mindi Wells is Founder and Managing Attorney of Wells Law. An attorney for nearly two decades, Mindi comes from a family of small business owners
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A light, humorous, yet informative look at elevator speeches, 30-second personal commercials, and why your networking message is critical. Jeffrey Pollock will challenge the status quo by taking a stand against the prevailing wisdom behind “Elevator Speeches” and 30-second personal commercials. He will spotlight themes like niche marketing, differentiation, and positioning. To inspire those in attendance, he will reveal a closely-guarded method for creating a personalized message that has networking impact. Filled with anecdotes, human-interest stories,
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Typically, it's better if the money you need to run your business can be generated from operating cash flow. But, unfortunately, that’s not always possible. When you need business financing do you know which type will best position you to succeed? Jerome Jones will help entrepreneurs and those considering launching a business get some answers to this key question. As part of that process, Jerome will also help you find answers to the following questions:
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How you talk about your business in your core messaging is foundational for marketing your brand. This workshop will walk through creating a boilerplate for your business. This messaging is the catalyst for creating marketing materials that will land customers, go to your website, and get press coverage. Learn how to create a boilerplate that shows what you do, why it matters, and how it’s different from others. In this session, we will use cross-industry
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