We check our phones 150 times a day. We consult our phones on purchases we're about to make, to get ideas in the middle of a task, to take immediate action and to find relevant information quickly. Google calls these sessions micro-moments. They are critical touch-points within today's customer journey. But how do you win in the micro-moment? Without a clear mobile strategy, you will always lose business to more mobile-savvy competitors and since mobile-device
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You’ve seen presentation after presentation by pitchmen who breathlessly tout online marketing as the answer to every sales and marketing challenge. Now, get the truth. Bill Troy will show how online marketing can destroy businesses that embrace it, how it is sold by pitchmen that are modern incarnations of snake oil salesmen from the 1800s, how to know if your business has been caught in the CLICKSAND trap, and if so, how to escape and
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In today’s highly technological world, it has become increasingly important to be aware of the technology trends emerging each year. It is especially important to know these trends to ensure success for your company or organization, but you first must know what’s valuable and lasting. That’s where our speaker comes in! Back by request in 2018, Buckeye Interactive will share the latest software and hardware technology and design trends. After returning from the Consumer Electronics
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Do you want more leads for your business? How about better-qualified customers? No, it's not a scam; it's inbound marketing. Join us to learn how one entrepreneur uses inbound marketing and growth hacking to disrupt a billion dollar industry. Brian Penick is a musician turned entrepreneur who strives to build a better music industry. After a 12-year career as a professional musician, Brian left the road to focus on the business side of music.  His
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Technology firms struggle to remain relevant in the relentless challenge to innovate in today’s high-velocity dynamic markets. They must pivot in response to external forces more quickly; and they experience more turbulence and uncertainty. Lori Kendall's talk will draw upon case examples from her research and consulting practice about how successful firms out-pivot their peers by leveraging a strong innovation culture and human connection. Speaker: As a consultant, executive, and educator, Lori specializes in guiding organizations through critical inflection points
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Accredited public relations pro Tracy L Teuscher joins us to share the key role of public relations in fueling brand awareness and audience engagement that propels business growth. In this TIGER Talk, she will share real-world stories and campaign examples along with the latest industry research to help you clarify unique opportunities to leverage the power of PR. You’ll take away keen insights into: How PR outcomes drive important brand objectives The PR connection to
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Brent Kenreich will give a thorough overview of cyber-terrorism, specific types of attacks, and how each of these can inflict injury on your business. He will provide stats including the likelihood of different types of businesses getting hit. Brent will also discuss the different ways criminals can get into your network and how your employees can become separate targets for significant data breaches. You will learn valuable tips on: - Simple fixes you can implement
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The pace of change is rapidly accelerating, and the scale of change is expanding. Leaders have no option but to be futurists: those who anticipate, dream and create "what's next." This TIGER Talk by David Staley will outline the habits of mind possessed by all futurists, and demonstrate how to incorporate these into your own practice of leadership. David Staley is Director of the Humanities Institute and an associate professor in the Departments of History,
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