In this TIGER Talk, we will explore ways to build customer personas that allow you to reach them at the right time with the right messaging. Heather Harmon, Director of Marketing & Community Outreach for Rev1 Ventures, works daily to advise startups on a marketing strategy that can boost their bottom line. Be prepared dive into the world of your customers and walk in their shoes. What you’ll learn: • How to research your customers
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Corporations have almost unanimously accepted and internalized the need to ‘innovate’ to stay competitive. What exactly ‘innovation’ means, and how to go about it, is far less clear cut. You only need to scratch the surface of most industries in the US to discover the wreckage of discontinued, re-purposed or de-scaled innovation programs. Yet few doubt the need to continue to invest heavily in this thing called innovation. In fact, more and more CEOs are
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Ohio is currently the center of it all! While Silicon Valley has the Internet, we here in Ohio have the things, and as we shift into a world of robotics, IT hardware, autonomous vehicles and more, there has never been a better time to be investing in venture in the place that Forbes.com declared to be the No.1 place for startups - Ohio! There has never been a better time for startups and venture investors
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Whether you're raising your first funding round or just closed one, this session is for you! Learn how to build out a simple cashflow forecast and uncover the truth about your revenue model, your monthly burn and how many months -- or weeks -- of runway you've got. Michelle Murcia is the Founder + CEO of Book+Street. With a background in venture capital and finance, she knows what investors like to see and how to
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The planning necessary for a successful new company and product is immense. With all of the financial plans, marketing strategies, and product development etc., entrepreneurs often neglect what is one of their most important steps: protecting valued assets through proper application of intellectual property (IP). IP issues are often what slow down or stop venture capital deals, loans, and acquisitions etc. because the proper steps were not taken early in the life of the company.
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Angel investing can be ideal for many startups looking for funding and a champion. Join John Huston, a founding member of Ohio TechAngel Funds (OTAF), and Parker MacDonell, Managing Director of Ohio TechAngel Funds for a discussion about one of the largest angel groups in the U.S. OTAF invests in highly promising, Ohio-based companies in IT, advanced materials, and life sciences. More than 300 high net worth, accredited investors have joined one or more of
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Do you have big ideas for a project, business or program – but it’s stuck on the tarmac? Maybe you know where you want to go? And, maybe you’ve got all the right people on board, but you haven’t found the right runway? Whether you’re looking to adventure into a new service, new product, or new system, our speaker, Cori Rowley of Design Central, can help. She will show us a highly effective process that
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Straight from the Consumer Electronics Show in Las Vegas: In today’s highly technological world, it has become increasingly important to be aware of the technology trends emerging each and every year. It is especially important to know these trends to ensure success for your company or organization, but you first must know what’s valuable and lasting. That’s where our speaker comes in! Back by request in 2020, Buckeye Interactive will share the latest software and
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