This talk outlines how businesses big and small can use existing data to understand and prioritize customer needs. This will detail how search algorithms process consumer search information, how customer relationship management software stores and interprets data, and how that data can be modeled and analyzed to understand customer behavior. Ultimately, that data can be used to predict outcomes, refine marketing strategies, and cultivate meaningful customer relationships. Bill Balderaz is the president and founder of
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How do you find the right words to use so you will be truly heard in a crowded business culture? After all, our workplaces are noisy operations with lots of competition for limited time, attention, and energy! In this talk, Kay Coughlin teaches a simple technique anyone can use, any time you need to deliver a message that must stick. This is the ONE technique you need to know to deliver the right message to
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You're a business owner but feel more like an employee, never fully focusing on the essential tasks of leading your team to the next level. During this interactive presentation, you'll discover how to invest more energy in working on your business rather than in it. You'll learn actionable information that enables you to be the leader your company, team, and family deserves. Rick Coplin, CEO of Rick Coplin International, has a passion for entrepreneurs honed
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Today, organizations and businesses have access to exploding amounts of data, both quantitative and qualitative. The challenge is knowing how to harness and make sense of all that data so it can be used to inform effective future strategy and valuable innovation. Visualizing data, or information, allows us to pull key insights out of large amounts of data, draw connections between seemingly disconnected parts, communicate various perspectives, and create a shared sense of understanding. As
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In this session, GhostWave CEO Dean Zody will discuss where the future of tech lies. The Columbus Smart City grant brought with it new research about how we move. GhostWave is tackling the challenges of the future of travel. They provide low-frequency radar that supports blind spot detection and collision avoidance without being impacted by jamming or interference from other radar devices. Dean will discuss how his company is revolutionizing radar for advanced autonomous vehicles
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Learn about Procter & Gamble's celebrated Clay Street Innovation Studio and the journey of 11 individuals who grew into an empowered and highly creative innovation super-team. In this talk, our presenters Chris Thoen and Michael Luh will describe the power of creativity and design thinking to unleash the greatness in individuals and develop the synergies driven by diversity, empowerment, focus, improvisation and many others. Chris and Michael will share their own personal experiences which made
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Are you afraid of having sales conversations? Afraid of the word "selling?" Well, you don't need to be. Selling becomes an easy, natural, and exciting activity with a change in mindset and a better understanding of true marketing. In this TIGER Talk, Jay Clouse will walk you through that change in mindset to help you start selling. Jay Clouse is the founder of Unreal Collective, co-host of the upside podcast, and author for Linkedin Learning /
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Every company is a software company and now every company is a data company. The challenge for companies of all sizes and across all industries is that the promised benefits from Big Data has remained elusive for most. During this talk Ryan Frederick will share insights on why being a great data company is imperative, the historical challenges of getting there, and why now is the time for it to be attainable for all businesses.
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